8 million TERRABYTES

Consider the scope of this amount of data. Wait a moment. I just tried, and it’s such a large number that I can’t begin to consider it. The anonymity of THE CLOUD. Its amorphousness. It is all encompassing. Could be anything anywhere and anyone’s. The collective consciousness of liquid modernity. The fragments shored against our ruins.

Still, $300M on storage bills for Apple is just … next to no money. Pocket change rattling in the pockets of Bigfoot.